A Tribute to the Legacy of Ron Rice, Founder of Hawaiian Tropic
Mr. Rice, who passed away in 2022, was a self-made businessman whose indomitable spirit was only rivaled by the sizzling success of his brand. A proud University of Tennessee graduate and a former schoolteacher, Mr. Rice launched Hawaiian Tropic in 1969 with a mere $500 investment. His vision and marketing savvy transformed his garage start-up […]